About Myself and My Passion
Hello! I am Jack Chaney, a recent College of Charleston graduate with a keen eye for the Marketing and PR world. Born and raised in the vibrant city that is New Orleans, I was fortunate enough to be surrounded by rich culture and eccentric story telling while maturing into the man I am today. Growing up in such a booming city, I developed a deep appreciation for the story-telling and creativity that comes along with the city. It was during my studies that I had the opportunity to harness my skills of creative problem solving & story-telling, thanks to an advertising school project that spanned an entire year.
I was fortunate enough to take part in a year-long mock advertising strategy for the golf-fitting company “Club Champion”. With our key objective being to reach a total of 1.2 million users and raise brand awareness by 5%, my group and I decided to target 25-44 year-old female golfers using a synergetic Hulu and TikTok advertising segments. Presenting in front of the VP of Marketing for Club Champion, my group was awarded 2nd out of 15 participants. This project truly opened my eyes and allowed me to see the fine details of the advertising world, and how I am able to successfully utilize my talents of abstract thinking and active communication.
Since graduating, I have actively honed my skills by participating in various projects. One noteable achievement involved my collaboration with a college colleague at a digital media startup that a called The UnTold Agency. During my tenure at UnTold, I gained invaluable experiences, including managing social media accounts for a Corpus Christi Tequila Brand, capturing and cutting footage, attending a trade show to generate leads, and successfully negotiating an exclusive merchandise deal with a prominent Instagram account while effectively promoting our products. Throughout these experiences in my life, I have not only expanded my skill set but also developed a deep passion for the enegergetic world that is Marketing and Public Relations.